Facebook as a Research Tool for the Social Sciences
نویسندگان
چکیده
Facebook is rapidly gaining recognition as a powerful research tool for the social sciences. It constitutes a large and diverse pool of participants, who can be selectively recruited for both online and offline studies. Additionally, it facilitates data collection by storing detailed records of its users’ demographic profiles, social interactions, and behaviors. With participants’ consent, these data can be recorded retrospectively in a convenient, accurate, and inexpensive way. Based on our experience in designing, implementing, and maintaining multiple Facebook-based psychological studies that attracted over 10 million participants, we demonstrate how to recruit participants using Facebook, incentivize them effectively, and maximize their engagement. We also outline the most important opportunities and challenges associated with using Facebook for research; provide several practical guidelines on how to successfully implement studies on Facebook; and finally, discuss ethical considerations.
منابع مشابه
An integrated Assessment System of Citizen Reaction towards Local Government Social Media Accounts
Agovernmentshouldusesocialmediaforcommunicatingwithitscitizen.Theengagement index score is one of the methods for assessing the rate of governmental success in using social media as a tool in establishing interactive relationships with its citizen. In general, the engagement index score is obtained by calculating the number of posts, number of likes and comments, and so forth on a single social...
متن کاملFacebook as a research tool for the social sciences: Opportunities, challenges, ethical considerations, and practical guidelines.
Facebook is rapidly gaining recognition as a powerful research tool for the social sciences. It constitutes a large and diverse pool of participants, who can be selectively recruited for both online and offline studies. Additionally, it facilitates data collection by storing detailed records of its users' demographic profiles, social interactions, and behaviors. With participants' consent, thes...
متن کاملDoes Facebook provide educational value? A critical review of theoretical and empirical advancements
Facebook has received considerable attention from a number of research areas such as social and behavioral sciences, economics and law, business and marketing, and dozens of papers have also appeared in specialized journals and have been presented in thematic conferences in the field of education. However, the educational value of Facebook has not been fully confirmed, and results from the main...
متن کامل“An Investigation into Factors Influencing Students’ Attitude toward using Social Media as a Recruitment Tool”
It is of no doubt that social media sites have become the most dominated subject in today life. However, the effect of those websites has widely disseminated not only into social life but into the business world as well. Recruitment is one of the topics that have influence by social networking sites. Previous studies have shown growing use of social networking sites such as Facebook, Twitter an...
متن کاملThe Role of Virtual Media in Changing Social Values with an Emphasis on Telegram and Facebook Social Networks
This study aims to investigate the role played by social networks, including Facebook and Telegram, in changing the social life styles of the young and middle-aged generations of Iranian society. The research method consists of survey group of 512 people of the young and middle-aged generations selected from 5 provinces using multi-stage cluster sampling. Data were collected using a research-ma...
متن کامل